Sounds easy, right? It isn't… Especially if you're not an experienced sales professional like most founders aren't. Whether through direct sales or a more marketing-driven approach, building a revenue stream requires dedication and commercial understanding beyond this world. But it's not impossible if you keep a structured approach.

The mindset and method explained below can make a massive difference in building up your pipeline of potential customers and strategic partners. The steps are, of course, simplified a lot. The more complex your solution and the higher CLV, (Customer Lifetime Value) the more important this is when acquiring customers. Suppose your product/service and business model is less complex like most subscription-based or eCommerce businesses. In that case, this is more relevant when hunting strategic alliances, affiliates, and joint venture opportunities.

Give it a try, and don't hesitate to contact us if we need to clarify something: info@heroicrhino.com

Step 1: Research the market

Create a top 500 list of prospects and strategic alliances in order to get the pipeline rolling. Think in Joint Ventures and be creative.

step 2: Dedicate your time

4 hours a day, 5 days a week for 8 weeks.

step 3: Create the sales pitch

Base your sales pitch on values, on "what the future could look like," and on clear relatable examples. Do NOT pitch product features and specifications.

Step 4: push every other task

Everything not directly related to sales should be pushed to the end of the day. Spend your energy on building your pipeline.

Step 5: Pitch none stop

Pitch for 50 min, take a 10 min break. Get some air and a glass

of water. Start again. Remember to sit somewhere quiet.

Step 6: Customer lifetime value

Identify who you should spend your time and effort on. Not every prospect is worth investing in.

Step 7: Send the proposal quickly

Always get the acceptance for the follow-up date before closing the call - every single time. Don't rush the call/meeting.

Step 8: follow up & Close the deal

Always stick to your appointments. Get clear answers. It's better to get a "NO" than a "Maybe."

Step 9: Going forward

Allocate 4 hours, 1 day a week, every week, to nurse existing contacts and continuously grow your pipeline.

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Best regards
The Heroic Rhino Team